Retailers worldwide look forward to the holiday season with intense anticipation. Every recent year, holiday eCommerce shopping numbers have steadily climbed. People are showing a greater preference for shopping online than ever before, and it's time you got in on the action.
It's never too early to start preparing your online store for the holiday season. Even months ahead, you can get a few tasks out of the way to give yourself an easier time later on, when you'll likely be much busier.
We're not saying to cover your homepage in gifs of snowflakes and holly in mid-October — rather, to start early with the behind-the-scenes preparations so you can seize the moment as soon as holiday shopping begins.
These 10 action items will help you get ready for the busiest[...]
Understanding your customer is one of the most important goals for any business, whether eCommerce or brick-and-mortar. The knowledge of what motivates your customers will help you build a solid strategy for forming good relationships with them. Among other things, you need to know what they like and dislike, why they prefer certain products over others, and why they sometimes return their purchases.
Everyone wants to make more sales. Conversion strategies for eCommerce are endless, but some of the best are easily overlooked. For instance, did you know the way you handle shipping can affect your conversion rate? In some ways it's obvious — a store with overpriced or slow shipping will most likely make fewer sales, but shipping isn't just a potential source of issues. In fact, shipping policies can boost your conversions as well. But how?
These 3 proven methods will help you automatically
If you run an online store, you're familiar with the fact that customers have varying needs. To provide the best shopping experience possible, it's important to anticipate these needs and have systems in place to support them. If your customers begin requesting a feature you don't have, you should look into it right away and determine what it would cost for you to implement it— if anything— and weigh that against the potential cost of getting a new customer. Remember, customers who feel[...]
Store credits are more than just a substitute for a cash refund. They're a powerful customer service tool that can open up new ways for you to process returns. The way you implement store credits as a customer service strategy should depend on what you sell and what your customer base is like, but if you've been thinking of store credits as a "weak" version of a refund, it's time to reevaluate what they can do for your business. In fact, store credits should be considered a vital component[...]
Shopping cart abandonment is one of the biggest challenges for an online retailer to overcome. Almost 70% of all online shopping carts are abandoned — the customer places items in their cart, but never completes the order. There are tons of reasons a customer might abandon their cart, but one particular factor stands out above the others: shipping!
Customers love wish lists. They're a license to window-shop, without the restraints of budget or time. Online shoppers build millions of wish lists every day, across countless eCommerce websites, and nothing beats the satisfaction of coming back to finally buy something added to a wish list long ago.
At first, you may underestimate the power wish lists actually have. But did you know that wish lists are very helpful to merchants, too? If you run an online store, you can use customer wish[...]
The power of persuasion separates the successful from everyone else. Persuading others isn’t luck or magic - it’s a science.
Persuasion is important, and well worth learning, for every human being and not just marketers or sales reps. It is a part of our daily lives. From persuading our families to go out to eat, persuading friends to go out for a movie or persuading interviewers in a job interview, it is pervaded in our lives.
As for any other business, persuasion plays an important role in[...]
During hurricane season, many storms cross the Caribbean, that requires us to keep close watch on its possible impact to South Florida and 3dcart's offices. With this in mind, we want to ensure all our users that our team is prepared for this situations and even in the case we're affected by a storm, our service wouldn't be interrupted.
Last week, we got in touch with 5 eCommerce marketing experts to get their opinions on what makes an eCommerce platform the best for search engine optimization. This week, we're continuing this series with more great advice from industry professionals. This is important information to keep in mind while evaluating the eCommerce software you're going to rely on to sell online.
Anyone into internet advertising has come across conflicting information about the effectiveness of Facebook ads. The great news for marketers everywhere is that Facebook advertising is alive and well, and has vastly improved in its targeting capabilities. Plus, the highly-anticipated 3dcart Version 8 release has a built-in integration for the powerful Facebook Dynamic Ads.
SEO is such an important factor in online marketing today that good SEO features are an absolutely crucial part of any website. When building an online store, you need to be sure that your eCommerce platform supports all the features that will let you implement SEO best practices. But what makes an eCommerce platform great for SEO? We reached out to 5 SEO professionals for their input.
Customer Service | 3 min read
Put yourself in the following scenario: you're shopping online for a new shirt. You find one you really like, and check the product information. It doesn't say much, but you know your size and the pictures look good, so you go ahead and order. A few days later, your new shirt arrives and you remove it from the packaging to try it on. It's a little larger than you expected, but maybe it will shrink in the wash. Actually, it doesn't seem to be cotton— it's a little itchy. What blend of fabrics[...]
You may have heard of Houzz, a platform and community for homeowners, home remodeling, and design. Founded as a means of bringing homeowners and professionals together, Houzz is also a successful platform for merchants selling home décor, furniture, supplies, and more— everything needed for a home.
Even the experts in eCommerce need to solve problems with Search Engine Optimization, as the field is always evolving and it's important to follow best practices. Last week, we reached out to 5 eCommerce entrepreneurs to share their experiences with SEO and the challenges they've faced, and most importantly, how to address those challenges. This week, we have 5 more experts weighing in.
We at 3dcart are very pleased to announce that in Version 8 we have added Apple Pay to our ever-growing list of integrated payment processors. Now, 3dcart merchants and their customers alike can benefit from the convenience of a safe, secure, one-touch checkout process.
SEO | 4 min read
Search Engine Optimization is one of the most important parts of eCommerce, but also presents significant challenges. In this series of posts, we'll hear from some successful eCommerce merchants about the specific challenges they've faced in the realm of SEO, and how to overcome them.
Apps & Integrations | 1 min read
eCommerce Features | 2 min read
The AMP Project was started by Google with the goal of enhancing the Internet with attractive, mobile-ready pages that load instantaneously. In the name of high performance and blazing-fast loading speeds, 3dcart Version 8 introduces AMP to product pages on 3dcart stores. Plus, Google favors AMP-ready pages, especially when searching on a mobile device, meaning better rankings for your products!