Christianna Cannon

Christianna Cannon
Christianna Cannon is a content marketer at 3dcart, an all-in-one solution for building a successful online store. When she's not delving into the world of eCommerce, she writes fiction, volunteers for environmental causes, and blogs about video games.

Recent Posts

Shipping & Fulfillment, Sales & Orders, Holiday Shopping

Should Your Online Store Participate in Free Shipping Day?

Customers love free shipping. There's no doubt about it. And free shipping right in the middle of the holiday season? Awesome! But what exactly makes free shipping so attractive? It's a little more complex than you might think.

But on Free[...]

Happy Holidays, holiday countdown, Holiday Shopping

What's Green Monday and what does it mean for your online business?

Green Monday is the last Monday with at least 10 days until Christmas, which usually the second Monday in December.

The name was first used by eBay in 2007 to describe it as their best online sales day during that month, and since then it's[...]

Customer Service

4 Reasons Why You Need to Use an RMA to Handle Returns

Let's face it — returns are no fun, but there's always a chance they'll happen.

No matter how informative your product descriptions, how high-quality your images, and how great overall your products are, you'll still need to deal with customers[...]

Shipping & Fulfillment

Real-Time Shipping vs. Flat-Rate Shipping

When running an online store, the selection of what shipping methods to offer your customers is going to be one of the most important decisions to make.

The effect of this decision goes beyond the prices you and your customers pay for shipping — [...]

eCommerce Features

Boost Your Online Store's Profits with Gift Wrapping

Customers love to save time and effort, especially on tasks they often find frustrating.

For this reason, gift wrapping has been a popular service offered by retailers for over a hundred years.

Some people feel that wrapping is part of the fun of[...]

Holiday Shopping

5 eCommerce Tips to Break Your Sales Records during the Holidays

Retailers worldwide look forward to the holiday season with intense anticipation. Every recent year, holiday eCommerce shopping numbers have steadily climbed. People are showing a greater preference for shopping online than ever before, and it's[...]

Conversion Optimization

Holiday Shopping Preparation Checklist For Your Website

It's never too early to start preparing your online store for the holiday season. Even months ahead, you can get a few tasks out of the way to give yourself an easier time later on, when you'll likely be much busier.

We're not saying to cover[...]

Customer Service

5 Common Reasons Why Customers Return a Purchase

Understanding your customer is one of the most important goals for any business, whether eCommerce or brick-and-mortar. The knowledge of what motivates your customers will help you build a solid strategy for forming good relationships with them.[...]

Shipping & Fulfillment

3 Ways Shipping Can Boost Your Online Store's Conversion Rate

Everyone wants to make more sales. Conversion strategies for eCommerce are endless, but some of the best are easily overlooked. For instance, did you know the way you handle shipping can affect your conversion rate? In some ways it's obvious — a[...]

eCommerce Features

3 Benefits of Offering Single-Order Multiple Shipping Destinations

If you run an online store, you're familiar with the fact that customers have varying needs. To provide the best shopping experience possible, it's important to anticipate these needs and have systems in place to support them. If your customers[...]

eCommerce Features, Customer Service

3 Ways Store Credits Can Enhance your Returns Process

Store credits are more than just a substitute for a cash refund. They're a powerful customer service tool that can open up new ways for you to process returns. The way you implement store credits as a customer service strategy should depend on[...]

Shipping & Fulfillment

Does Shipping Cause Cart Abandonment?

Shopping cart abandonment is one of the biggest challenges for an online retailer to overcome. Almost 70% of all online shopping carts are abandoned — the customer places items in their cart, but never completes the order. There are tons of[...]

eCommerce Features

4 Ways Wish Lists can Boost Online Sales

Customers love wish lists. They're a license to window-shop, without the restraints of budget or time. Online shoppers build millions of wish lists every day, across countless eCommerce websites, and nothing beats the satisfaction of coming back[...]

Conversion Optimization, eCommerce Marketing

6 Secrets of Persuasion That Will Help You Sell More

The power of persuasion separates the successful from everyone else. Persuading others isn’t luck or magic - it’s a science.

Persuasion is important, and well worth learning, for every human being and not just marketers or sales reps. It is a[...]

SEO

What Makes the Best eCommerce Platform for SEO? Part 2

Last week, we got in touch with 5 eCommerce marketing experts to get their opinions on what makes an eCommerce platform the best for search engine optimization. This week, we're continuing this series with more great advice from industry[...]

eCommerce Features, 3dcart News

Power your Social Media Marketing with Facebook Dynamic Ads

Anyone into internet advertising has come across conflicting information about the effectiveness of Facebook ads. The great news for marketers everywhere is that Facebook advertising is alive and well, and has vastly improved in its targeting[...]

SEO

What Makes the Best eCommerce Platform for SEO?

SEO is such an important factor in online marketing today that good SEO features are an absolutely crucial part of any website. When building an online store, you need to be sure that your eCommerce platform supports all the features that will[...]

returns management

How to Write Product Information to Minimize Returns to your Online Store

Put yourself in the following scenario: you're shopping online for a new shirt. You find one you really like, and check the product information. It doesn't say much, but you know your size and the pictures look good, so you go ahead and order. A[...]

3dcart News, eCommerce Features

New with Version 8: 3dcart Integrates with Houzz

You may have heard of Houzz, a platform and community for homeowners, home remodeling, and design. Founded as a means of bringing homeowners and professionals together, Houzz is also a successful platform for merchants selling home décor,[...]

SEO

Biggest SEO Challenges faced by eCommerce Retailers, Part 2

Even the experts in eCommerce need to solve problems with Search Engine Optimization, as the field is always evolving and it's important to follow best practices. Last week, we reached out to 5 eCommerce entrepreneurs to share their experiences[...]

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