Christianna Cannon

Christianna Cannon
Christianna Cannon is a content marketer at 3dcart, an all-in-one solution for building a successful online store. When she's not delving into the world of eCommerce, she writes fiction, volunteers for environmental causes, and blogs about video games.

Recent Posts

eCommerce Features | 4 min read

6 Critical Flaws in your Online Store's Gift Registry

Gift registries are very popular. They're a huge convenience for anyone planning a wedding, baby shower, anniversary party, or other event.

Gift registries simplify things for their guests as well— it can be tough to pick out the perfect gift, and registries eliminate the need to guess what the event hosts want or need.

Adding a gift registry to your online store can provide a boost to your sales, even if you sell products that aren't usually associated with weddings or similar events.

[...]

3 Ways to Boost Your Brand with Personalized Shipping

While shipping is a crucial part of running an online store, you may not realize how much potential it has for advancement of your brand. When a customer receives and opens your package, you're presented with a chance to make a memorable impression on them — an opportunity most retailers don't take advantage of.

Holiday Shopping | 2 min read , Sales & Orders | 2 min read , Shipping & Fulfillment | 2 min read

Should Your Online Store Participate in Free Shipping Day?

Customers love free shipping. There's no doubt about it. And free shipping right in the middle of the holiday season? Awesome! But what exactly makes free shipping so attractive? It's a little more complex than you might think.

But on Free Shipping Day, there are no conditions — just free shipping with guaranteed delivery in a minimum timeframe.

Is your business participating on Free Shipping Day? If you're not sure, this article will help you learn what is Free Shipping Day and how it can[...]

Happy Holidays | 2 min read , holiday countdown | 2 min read , Holiday Shopping | 2 min read

What's Green Monday and what does it mean for your online business?

Green Monday is the last Monday with at least 10 days until Christmas, which usually the second Monday in December.

The name was first used by eBay in 2007 to describe it as their best online sales day during that month, and since then it's become known as the third-best day for online shopping, right behind Cyber Monday and Black Friday. 

Green Monday is also called Cyber Monday 2 as it's seen as technically a second Cyber Monday, and consumers are drawn to the "second chance," especially[...]

Customer Service | 3 min read

4 Reasons Why You Need to Use an RMA to Handle Returns

Let's face it — returns are no fun, but there's always a chance they'll happen.

No matter how informative your product descriptions, how high-quality your images, and how great overall your products are, you'll still need to deal with customers who want to return their purchase.

In fact, some customers deliberately buy multiple variants of a product — usually clothing — intending to keep only one and return the rest!

The use of an RMA (Return Merchandise Authorization) system to handle[...]

Shipping & Fulfillment | 2 min read

Real-Time Shipping vs. Flat-Rate Shipping

When running an online store, the selection of what shipping methods to offer your customers is going to be one of the most important decisions to make.

The effect of this decision goes beyond the prices you and your customers pay for shipping — it can have an overall effect on the way you run your business.

Customers love free shipping, but it's not always possible for an online store to make it available.

Besides, there are other ways to make shipping relatively painless for your[...]

eCommerce Features | 4 min read

Boost Your Online Store's Profits with Gift Wrapping

Customers love to save time and effort, especially on tasks they often find frustrating.

For this reason, gift wrapping has been a popular service offered by retailers for over a hundred years.

Some people feel that wrapping is part of the fun of giving, but a large portion of gift shoppers can't stand wrapping gifts themselves. They find it too time-consuming and too difficult to do well, and also cite running out of materials and having no room at home as reasons they don't like to wrap[...]

Holiday Shopping | 4 min read

5 eCommerce Tips to Break Your Sales Records during the Holidays

Retailers worldwide look forward to the holiday season with intense anticipation. Every recent year, holiday eCommerce shopping numbers have steadily climbed. People are showing a greater preference for shopping online than ever before, and it's time you got in on the action.

Conversion Optimization | 6 min read

Holiday Shopping Preparation Checklist For Your Website

It's never too early to start preparing your online store for the holiday season. Even months ahead, you can get a few tasks out of the way to give yourself an easier time later on, when you'll likely be much busier.

We're not saying to cover your homepage in gifs of snowflakes and holly in mid-October — rather, to start early with the behind-the-scenes preparations so you can seize the moment as soon as holiday shopping begins.

These 10 action items will help you get ready for the busiest[...]

Customer Service | 4 min read

5 Common Reasons Why Customers Return a Purchase

Understanding your customer is one of the most important goals for any business, whether eCommerce or brick-and-mortar. The knowledge of what motivates your customers will help you build a solid strategy for forming good relationships with them. Among other things, you need to know what they like and dislike, why they prefer certain products over others, and why they sometimes return their purchases.

Shipping & Fulfillment | 2 min read

3 Ways Shipping Can Boost Your Online Store's Conversion Rate

Everyone wants to make more sales. Conversion strategies for eCommerce are endless, but some of the best are easily overlooked. For instance, did you know the way you handle shipping can affect your conversion rate? In some ways it's obvious — a store with overpriced or slow shipping will most likely make fewer sales, but shipping isn't just a potential source of issues. In fact, shipping policies can boost your conversions as well. But how?

These 3 proven methods will help you automatically

eCommerce Features | 3 min read

3 Benefits of Offering Single-Order Multiple Shipping Destinations

If you run an online store, you're familiar with the fact that customers have varying needs. To provide the best shopping experience possible, it's important to anticipate these needs and have systems in place to support them. If your customers begin requesting a feature you don't have, you should look into it right away and determine what it would cost for you to implement it— if anything— and weigh that against the potential cost of getting a new customer. Remember, customers who feel[...]

Customer Service | 3 min read , eCommerce Features | 3 min read

3 Ways Store Credits Can Enhance your Returns Process

Store credits are more than just a substitute for a cash refund. They're a powerful customer service tool that can open up new ways for you to process returns. The way you implement store credits as a customer service strategy should depend on what you sell and what your customer base is like, but if you've been thinking of store credits as a "weak" version of a refund, it's time to reevaluate what they can do for your business. In fact, store credits should be considered a vital component[...]

Shipping & Fulfillment | 2 min read

Does Shipping Cause Cart Abandonment?

Shopping cart abandonment is one of the biggest challenges for an online retailer to overcome. Almost 70% of all online shopping carts are abandoned — the customer places items in their cart, but never completes the order. There are tons of reasons a customer might abandon their cart, but one particular factor stands out above the others: shipping!

eCommerce Features | 3 min read

4 Ways Wish Lists can Boost Online Sales

Customers love wish lists. They're a license to window-shop, without the restraints of budget or time. Online shoppers build millions of wish lists every day, across countless eCommerce websites, and nothing beats the satisfaction of coming back to finally buy something added to a wish list long ago.

At first, you may underestimate the power wish lists actually have. But did you know that wish lists are very helpful to merchants, too? If you run an online store, you can use customer wish[...]

eCommerce Marketing | 13 min read , Conversion Optimization | 13 min read

6 Secrets of Persuasion That Will Help You Sell More

The power of persuasion separates the successful from everyone else. Persuading others isn’t luck or magic - it’s a science.

Persuasion is important, and well worth learning, for every human being and not just marketers or sales reps. It is a part of our daily lives. From persuading our families to go out to eat, persuading friends to go out for a movie or persuading interviewers in a job interview, it is pervaded in our lives.

As for any other business, persuasion plays an important role in[...]

SEO | 3 min read

What Makes the Best eCommerce Platform for SEO? Part 2

Last week, we got in touch with 5 eCommerce marketing experts to get their opinions on what makes an eCommerce platform the best for search engine optimization. This week, we're continuing this series with more great advice from industry professionals. This is important information to keep in mind while evaluating the eCommerce software you're going to rely on to sell online.

3dcart News | 1 min read , eCommerce Features | 1 min read

Power your Social Media Marketing with Facebook Dynamic Ads

Anyone into internet advertising has come across conflicting information about the effectiveness of Facebook ads. The great news for marketers everywhere is that Facebook advertising is alive and well, and has vastly improved in its targeting capabilities. Plus, the highly-anticipated 3dcart Version 8 release has a built-in integration for the powerful Facebook Dynamic Ads.

SEO | 4 min read

What Makes the Best eCommerce Platform for SEO?

SEO is such an important factor in online marketing today that good SEO features are an absolutely crucial part of any website. When building an online store, you need to be sure that your eCommerce platform supports all the features that will let you implement SEO best practices. But what makes an eCommerce platform great for SEO? We reached out to 5 SEO professionals for their input.

returns management | 3 min read

How to Write Product Information to Minimize Returns to your Online Store

Put yourself in the following scenario: you're shopping online for a new shirt. You find one you really like, and check the product information. It doesn't say much, but you know your size and the pictures look good, so you go ahead and order. A few days later, your new shirt arrives and you remove it from the packaging to try it on. It's a little larger than you expected, but maybe it will shrink in the wash. Actually, it doesn't seem to be cotton— it's a little itchy. What blend of fabrics[...]

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