Christianna Cannon

Christianna Cannon
Christianna Cannon is a content marketer at 3dcart, an all-in-one solution for building a successful online store. When she's not delving into the world of eCommerce, she writes fiction, volunteers for environmental causes, and blogs about video games.

Recent Posts

Starting a Business | 2 min read

Should You Incorporate When Starting a Business?

If you start your own business, you're going to find yourself faced with a lot of questions. Who are your customers? What's your unique value proposition? What type of structure would be best? And should you incorporate?

Incorporation is the act of establishing your business as a corporation, of which there are two types: a C corporation and an S corporation. Both offer advantages, and depending on your business might be the best option for you. But there are downsides, too, which is why you[...]

Starting a Business | 3 min read

5 Key Elements to Consider when Building a Website

A website is a necessity for a business these days, but no matter why you've decided to build a website, there are a few conventions you should follow to make sure your visitors enjoy their stay. Of course, the beauty of website creation is that you have a lot of flexibility and you should create something that truly reflects your brand — but you want to do it in a way that presents your business in a good light and encourages visitors to browse, learn and convert.

To reach this goal, you[...]

eCommerce News | 7 min read

Must-Read eCommerce Blogs for Online Sellers

If you're selling online, it's crucial that you pay close attention to rising eCommerce trends, techniques, and other information that can help your business reach success. You need to stay on top of new ideas and insights that you can use to improve various aspects of your online store and marketing efforts. The best way to do this is by following eCommerce blogs.

There may not be a single blog that can tell you everything you want to know about eCommerce, but many offer detailed[...]

Shipping & Fulfillment | 6 min read

Getting Started with Fulfillment by Amazon and Multi-Channel Fulfillment

Fulfillment by Amazon (FBA) is an eCommerce business model that allows online sellers to send their inventory to an Amazon warehouse, where their products will be stored and shipped to customers by Amazon staff. FBA has become a very popular solution for eCommerce merchants of all sizes, whether or not they sell on Amazon or from their own online store — for which Multi-Channel Fulfillment (MCF) provides the same benefits.

 

There are several ways a retailer can benefit from using FBA and[...]

Shipping & Fulfillment | 2 min read

Key Statistics of Dropshipping Profitability

Dropshipping is the practice of selling products which are then shipped to the customer directly from the manufacturer, distributor, or supplier. Retailers who sell via dropshipping don't keep inventory in stock or purchase products beforehand to sell — instead, customer orders are sent to the supplier for fulfillment, with the seller collecting the difference between the product's sale price and its wholesale price, minus any fees.

Many eCommerce retailers find dropshipping extremely[...]

Conversion Optimization | 2 min read

How to Optimize your eBay Listings for Conversions

Selling on eBay isn't an exact science, but there are some strategies you can use to make your listings more appealing to shoppers. An important part of learning how to sell on eBay is understanding how to optimize your listings, not just for buyer appeal, but for better positioning in search results.

The following 5 tips will help you optimize your eBay listings.

eCommerce News | 3 min read

Is Your Website Mobile-Ready? Check These Mobile eCommerce Trends

We can't say it enough times: to be successful in eCommerce today, your website needs to be mobile-ready — a.k.a. responsive. A mobile-ready website functions equally well across all platforms and devices, whether the customer is using a desktop computer or a smartphone, or anything in between. Your online store should adapt to every screen size without sacrificing clarity of information or ease of checkout.

But is your site really mobile-ready? Even a responsive design can encounter[...]

Starting a Business | 4 min read

5 Common Mistakes to Avoid When Starting a Business

Did you know that 80% of businesses fail within the first 18 months? It's a sad, frightening reality that often scares budding entrepreneurs away from the idea of starting a business of their own. But as hard as the facts are, they shouldn't discourage you from trying — instead, take the opportunity to learn from the mistakes of others.

There's a time-tested process for starting a business, and the better you do in these early stages, the more likely you are to survive later on, even in the[...]

Conversion Optimization | 4 min read

7 eBay Mistakes that are Costing You Sales

"Mistakes were made."

This is a phrase that has been spoken countless times throughout history, usually when a speaker is trying to distance themselves from actions and their consequences. Of course, if you do make a mistake, the best course of action is to take responsibility, correct it, and improve.

This isn't always easy, but sometimes, it's as simple as understanding where you went wrong, why it matters, and what you should change. In that case, there's no reason not to jump right on[...]

Starting a Business | 5 min read

5 Ideas to Start a New Business

Many people dream of starting their own business, whether to make money and improve their lives, to build something they can be proud of, because they have an idea they'd like to see come to fruition — or all three of these reasons combined. Being an entrepreneur is both challenging and rewarding, and it's easy to see the appeal of being your own boss and reaching success through your own efforts.

Some potential entrepreneurs know from the very beginning what type of business they want to[...]

Starting a Business | 2 min read

How and Why to Use Amazon Brand Registry

Amazon launched an enhanced version of Amazon Brand Registry in May of 2017 to help manufacturers and brand owners protect their registered trademarks (on Amazon) and create an accurate and trusted experience for customers.

 

What is Amazon Brand Registry?

A new and improved registry for a brand’s rights owners that helps you deliver an accurate and trusted customer experience on Amazon while protecting your intellectual property.

 

Why You Should Try Amazon Brand Registry

For brand owners,[...]

Web Design | 6 min read

5 Mistakes Small Businesses Make when Creating a Website

All businesses need a website. In fact, in today's internet-focused world, the lack of a website will put any business at a disadvantage. With a website, a business can provide potential customers with up-to-date information, news, product and service announcements, and all the information needed to catch and retain customer interest. A website broadens a business's audience and helps to nurture customer relationships. Without a website, a business will miss out on these benefits and find[...]

Starting a Business | 7 min read

The Beginner's Guide to Selling on Amazon

Selling on Amazon is an exciting prospect. Your products can be out there on the world's largest marketplace, where every day millions of shoppers hunt for their most-desired items.

If you want to start selling on Amazon as soon as possible, this guide is for you. We'll walk you through account creation, listing your products, and more. We'll also provide you with tips to help you build your Amazon strategy and get more sales.

To start, the first thing you need to do is create your seller[...]

Success Stories | 1 min read

3dcart Success Story: Om Vapors

At 3dcart, few things make us happier than the success of our customers. Today we'd like to share the story of a small startup that discovered how 3dcart could help turn an idea into a growing eCommerce business.

Leslie Sandusky and Benjamin McCalla entered the vaping e-liquid manufacturing market with education on their side. "Ben comes from a research chemistry background," Les explains, "and I was an economics major, which seemed like a good fit at start-up." And it is a good fit indeed —[...]

eCommerce Marketing | 3 min read

Complete Guide to the eBay Promotions Manager

People shop on eBay because they're looking for desired items at the best possible price they can get. You know they're looking for bargains, so you can make your own listings stand out from the crowd with eBay promotions. All customers everywhere are more likely to buy when a promotion is in effect, and in fact, 75% of eBay customers are hunting for promotions specifically!

You can set up eBay promotions with the eBay Promotions Manager, which gives you several options. To get started,[...]

Starting a Business | 5 min read

Complete Checklist for Starting a Business

Starting a business is a long, involved process, but you can make it a lot easier on yourself by following a structured plan.

The secret to completing any task is knowing what to do, and when and how to do it — and while starting a business might seem like a massive undertaking, it really isn't if you break it down appropriately. The process is long and involved, but like everything else, it's just a matter of completing the steps one by one until you get there!

This checklist will summarize[...]

Starting a Business | 3 min read

5 Reasons Why You Should Be Selling on Amazon

If you're interested in selling more online, you could be starting from a few potential points.

Maybe you already have an online store of your own and you're looking to break into a larger market. Maybe you're already selling on a large marketplace like eBay and you want to expand your reach. Or, maybe you're just starting out, you have no website or item listings anywhere, and you have yet to make a single sale.

These are very different situations, but they have a lot in common, and that's[...]

Conversion Optimization | 2 min read

6 Ways to Optimize Your eBay Listings for Mobile

The vast majority of shoppers these days browse from their mobile devices, and eBay shoppers make up a strong portion of them.

It's common for eBay users to rely on their smartphone even more so than most online shoppers — eBay users who bid on auctions like to be able to check them frequently with a device they keep close at hand.

Even if you don't auction your items and sell only for a Buy it Now price, you still need to optimize your listings for mobile devices in order to appeal to the[...]

b2b ecommerce | 2 min read

Simplify Order Placement in B2B eCommerce

If you sell business-to-business, it's in your best interests to make every step of the purchase and checkout process as smooth and easy as possible. B2B buyers rely on a streamlined experience — that's why they prefer to make their purchases online in the first place. Keep in mind, too, that B2B buyers are often pressed for time and working within a strict budget, which makes it even more important to nurture the relationships you've formed with them. Think of it this way: if you're always[...]

Customer Service | 7 min read

Defining Your Store Policies

Most customers these days are used to shopping online, and they generally know what to expect. However, these expectations can work against you if your store operates any differently than how the customer thinks it will. If you lay out your store policies in an easy-to read format, and in an easy-to-find location on your website, you can help avoid misunderstandings with your customers and keep them satisfied.

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