Christianna Cannon

Christianna Cannon
Christianna Cannon is a content marketer at 3dcart, an all-in-one solution for building a successful online store. When she's not delving into the world of eCommerce, she writes fiction, volunteers for environmental causes, and blogs about video games.

Recent Posts

Starting a Business | 9 min read

How to Write a Press Release for Your Business [Free Press Release Template]

A press release can be a fantastic tool for gaining media attention and informing the public about your business. A successful press release can result in articles from media sources, additional customer interest, and more sales overall. Since press releases have been modernized to keep up with the internet, they often have SEO benefits since they're visible online. A well-written, relevant press release can have a long-lasting positive effect on your business in multiple ways.

However, it's[...]

Email Marketing | 10 min read

8 Great Free Email Providers for Your Business

Email is vital for business. Even if you don't rely on email to communicate inside the office, it's your primary means of communication with your customers. Order status updates, back-in-stock notifications, shipping updates and more are all most efficiently managed through email.

Email is also one of your most important marketing tools. Even with the increased usage of text messaging, social media, and live chat in eCommerce, email marketing remains essential for reaching your audience.

[...]

Starting a Business | 5 min read

6 Reasons to Create a Website for Your Business

In the past years, we've seen the internet grow exponentially, and at the same time we've also witnessed similar growth in the area of eCommerce. Every year, more businesses open websites of their own in order to stake a claim on the World Wide Web.

For the most part, people have come to accept websites as a necessity, but there are a few holdouts remaining who don't see the need. "Websites are expensive," they argue. "I don't know how to make one," they say. "It can't really make that much[...]

b2b ecommerce | 3 min read

Preparing for B2B eCommerce Growth – Trends and Statistics

The landscape of eCommerce is always changing, and it's important to be aware of the emerging trends that make up its overall evolution. B2B merchants in particular need to pay close attention to new information that can help them develop their sales and marketing strategies, since the higher stakes of B2B mean a smaller margin for error.

If you sell B2B, you're already targeting a market that's more difficult in quite a few ways, e.g. dealing with more sophisticated buyers and sometimes an[...]

Starting a Business | 11 min read

18 Commonly Used Login Pages You Need to Bookmark

With so many logins and passwords to remember, it's easy to lose track of something. Even if you have the world's best organizational skills, you're going to end up using tons of different websites — especially if you run a business. Making things even more difficult is that some websites don't make their login pages easy to find, so signing into your account can be frustrating.

This article collects some of the most common login pages from websites you're likely to use while managing your[...]

SEO | 2 min read

How to optimize your eBay Listings for SEO

As someone with an interest in selling online, you're probably aware of SEO (search engine optimization) as the process involved with getting a website ranked higher in search results provided by Google and other search engines. But did you know you can use certain SEO techniques to increase the visibility of your eBay listings? You can — and you should!

Here are the SEO techniques you can use to optimize your eBay listings.

Starting a Business | 2 min read

Should You Incorporate When Starting a Business?

If you start your own business, you're going to find yourself faced with a lot of questions. Who are your customers? What's your unique value proposition? What type of structure would be best? And should you incorporate?

Incorporation is the act of establishing your business as a corporation, of which there are two types: a C corporation and an S corporation. Both offer advantages, and depending on your business might be the best option for you. But there are downsides, too, which is why you[...]

Starting a Business | 3 min read

5 Key Elements to Consider when Building a Website

A website is a necessity for a business these days, but no matter why you've decided to build a website, there are a few conventions you should follow to make sure your visitors enjoy their stay. Of course, the beauty of website creation is that you have a lot of flexibility and you should create something that truly reflects your brand — but you want to do it in a way that presents your business in a good light and encourages visitors to browse, learn and convert.

To reach this goal, you[...]

eCommerce News | 7 min read

Must-Read eCommerce Blogs for Online Sellers

If you're selling online, it's crucial that you pay close attention to rising eCommerce trends, techniques, and other information that can help your business reach success. You need to stay on top of new ideas and insights that you can use to improve various aspects of your online store and marketing efforts. The best way to do this is by following eCommerce blogs.

There may not be a single blog that can tell you everything you want to know about eCommerce, but many offer detailed[...]

Shipping & Fulfillment | 6 min read

Getting Started with Fulfillment by Amazon and Multi-Channel Fulfillment

Fulfillment by Amazon (FBA) is an eCommerce business model that allows online sellers to send their inventory to an Amazon warehouse, where their products will be stored and shipped to customers by Amazon staff. FBA has become a very popular solution for eCommerce merchants of all sizes, whether or not they sell on Amazon or from their own online store — for which Multi-Channel Fulfillment (MCF) provides the same benefits.

 

There are several ways a retailer can benefit from using FBA and[...]

Shipping & Fulfillment | 2 min read

Key Statistics of Dropshipping Profitability

Dropshipping is the practice of selling products which are then shipped to the customer directly from the manufacturer, distributor, or supplier. Retailers who sell via dropshipping don't keep inventory in stock or purchase products beforehand to sell — instead, customer orders are sent to the supplier for fulfillment, with the seller collecting the difference between the product's sale price and its wholesale price, minus any fees.

Many eCommerce retailers find dropshipping extremely[...]

Conversion Optimization | 2 min read

How to Optimize your eBay Listings for Conversions

Selling on eBay isn't an exact science, but there are some strategies you can use to make your listings more appealing to shoppers. An important part of learning how to sell on eBay is understanding how to optimize your listings, not just for buyer appeal, but for better positioning in search results.

The following 5 tips will help you optimize your eBay listings.

eCommerce News | 3 min read

Is Your Website Mobile-Ready? Check These Mobile eCommerce Trends

We can't say it enough times: to be successful in eCommerce today, your website needs to be mobile-ready — a.k.a. responsive. A mobile-ready website functions equally well across all platforms and devices, whether the customer is using a desktop computer or a smartphone, or anything in between. Your online store should adapt to every screen size without sacrificing clarity of information or ease of checkout.

But is your site really mobile-ready? Even a responsive design can encounter[...]

Starting a Business | 4 min read

5 Common Mistakes to Avoid When Starting a Business

Did you know that 80% of businesses fail within the first 18 months? It's a sad, frightening reality that often scares budding entrepreneurs away from the idea of starting a business of their own. But as hard as the facts are, they shouldn't discourage you from trying — instead, take the opportunity to learn from the mistakes of others.

There's a time-tested process for starting a business, and the better you do in these early stages, the more likely you are to survive later on, even in the[...]

Conversion Optimization | 4 min read

7 eBay Mistakes that are Costing You Sales

"Mistakes were made."

This is a phrase that has been spoken countless times throughout history, usually when a speaker is trying to distance themselves from actions and their consequences. Of course, if you do make a mistake, the best course of action is to take responsibility, correct it, and improve.

This isn't always easy, but sometimes, it's as simple as understanding where you went wrong, why it matters, and what you should change. In that case, there's no reason not to jump right on[...]

Starting a Business | 5 min read

5 Ideas to Start a New Business

Many people dream of starting their own business, whether to make money and improve their lives, to build something they can be proud of, because they have an idea they'd like to see come to fruition — or all three of these reasons combined. Being an entrepreneur is both challenging and rewarding, and it's easy to see the appeal of being your own boss and reaching success through your own efforts.

Some potential entrepreneurs know from the very beginning what type of business they want to[...]

Starting a Business | 2 min read

How and Why to Use Amazon Brand Registry

Amazon launched an enhanced version of Amazon Brand Registry in May of 2017 to help manufacturers and brand owners protect their registered trademarks (on Amazon) and create an accurate and trusted experience for customers.

 

What is Amazon Brand Registry?

A new and improved registry for a brand’s rights owners that helps you deliver an accurate and trusted customer experience on Amazon while protecting your intellectual property.

 

Why You Should Try Amazon Brand Registry

For brand owners,[...]

Web Design | 6 min read

5 Mistakes Small Businesses Make when Creating a Website

All businesses need a website. In fact, in today's internet-focused world, the lack of a website will put any business at a disadvantage. With a website, a business can provide potential customers with up-to-date information, news, product and service announcements, and all the information needed to catch and retain customer interest. A website broadens a business's audience and helps to nurture customer relationships. Without a website, a business will miss out on these benefits and find[...]

Starting a Business | 7 min read

The Beginner's Guide to Selling on Amazon

Selling on Amazon is an exciting prospect. Your products can be out there on the world's largest marketplace, where every day millions of shoppers hunt for their most-desired items.

If you want to start selling on Amazon as soon as possible, this guide is for you. We'll walk you through account creation, listing your products, and more. We'll also provide you with tips to help you build your Amazon strategy and get more sales.

To start, the first thing you need to do is create your seller[...]

Success Stories | 1 min read

3dcart Success Story: Om Vapors

At 3dcart, few things make us happier than the success of our customers. Today we'd like to share the story of a small startup that discovered how 3dcart could help turn an idea into a growing eCommerce business.

Leslie Sandusky and Benjamin McCalla entered the vaping e-liquid manufacturing market with education on their side. "Ben comes from a research chemistry background," Les explains, "and I was an economics major, which seemed like a good fit at start-up." And it is a good fit indeed —[...]

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