WooCommerce is a free plugin for WordPress that currently stands as the most popular method for adding an online store to a WordPress website. However, popularity doesn't necessarily mean it's the best solution for you, even if your existing[...]
Most aspiring entrepreneurs have heard how important it is to narrow down a niche, but many don't fully understand the effect such specialization can have. The narrower your niche is, the more tightly you can focus all your business efforts. If[...]
As an online seller, you always need to be on the lookout for potential advantages. After all, competition is fierce, and it takes very little for a customer to hit the back button on your online store and decide to shop elsewhere. Anything you[...]
A great website is important for your business, and the homepage of your site is critical. Your homepage will be the first thing visitors see, so it needs to make your business attractive in every way possible. Appealing design, a user-friendly[...]
A press release can be a fantastic tool for gaining media attention and informing the public about your business. A successful press release can result in articles from media sources, additional customer interest, and more sales overall. Since[...]
Email is vital for business. Even if you don't rely on email to communicate inside the office, it's your primary means of communication with your customers. Order status updates, back-in-stock notifications, shipping updates and more are all most[...]
In the past years, we've seen the internet grow exponentially, and at the same time we've also witnessed similar growth in the area of eCommerce. Every year, more businesses open websites of their own in order to stake a claim on the World Wide[...]
The landscape of eCommerce is always changing, and it's important to be aware of the emerging trends that make up its overall evolution. B2B merchants in particular need to pay close attention to new information that can help them develop their[...]
With so many logins and passwords to remember, it's easy to lose track of something. Even if you have the world's best organizational skills, you're going to end up using tons of different websites — especially if you run a business. Making[...]
If you start your own business, you're going to find yourself faced with a lot of questions. Who are your customers? What's your unique value proposition? What type of structure would be best? And should you incorporate?
Incorporation is the act[...]
If you're selling online, it's crucial that you pay close attention to rising eCommerce trends, techniques, and other information that can help your business reach success. You need to stay on top of new ideas and insights that you can use to[...]
Fulfillment by Amazon (FBA) is an eCommerce business model that allows online sellers to send their inventory to an Amazon warehouse, where their products will be stored and shipped to customers by Amazon staff. FBA has become a very popular[...]
We can't say it enough times: to be successful in eCommerce today, your website needs to be mobile-ready — a.k.a. responsive. A mobile-ready website functions equally well across all platforms and devices, whether the customer is using a desktop[...]
"Mistakes were made."
This is a phrase that has been spoken countless times throughout history, usually when a speaker is trying to distance themselves from actions and their consequences. Of course, if you do make a mistake, the best course of[...]