The growth of eCommerce has made the internet into the world's largest marketplace. Billions of people across the globe go online, sometimes multiple times per day, to keep up with current events, post on social media, play games, and of course to shop! It's now easier than ever before for brands to extend their reach far beyond their local community and even nationwide and overseas. Since the internet brings everyone together, all your potential customers all over the world may as well be[...]
eCommerce Marketing | 36 min read
The idea of combining business ownership with fatherhood can be intimidating, but dads everywhere are making it work. How? To celebrate Fathers' Day this year, we put out a call to Papa-preneurs of all types to come forward and tell us their stories, share their experiences, and enlighten us with all their favorite eCommerce tips. We have to say we received some great responses from successful dads eager to share with us — and with you!
Several hard-working dads chimed in with actionable[...]
eCommerce News | 14 min read
World Environment Day is an annual holiday created by the United Nations, in which participating countries come together to discuss and implement solutions for environmental issues affecting the Earth. However, you don't have to have global reach to start helping the environment — in fact, the biggest difference always starts on a local level, among homeowners, and of course, small businesses!
We know millions of business owners worldwide are seeking ways to reduce their environmental impact[...]
eCommerce Features | 15 min read
Businesses deal with a lot of data. This statement might bring to mind sales charts, website traffic reports, and other types of information, and these are only a few of the data types that business management involves. Those kinds of data are collected by a business to help it create its strategies and identify areas for improvement, but we're going to discuss a different type of data that a business creates and maintains itself. Specifically, product data and its management.
Mothers already have a lot to do, but that doesn't mean you can't start your own business! While there are plenty of obstacles inherent in running a business while raising kids, millions of moms around the world are successfully balancing motherhood with entrepreneurship, and carry the proud title of Mom-preneur. But how do they manage to do it all?
In celebration of Mothers' Day this year, we reached out to Mom-preneurs in all types of eCommerce industries to learn their stories and find[...]
We're sure you're aware of 3dcart's passion for eCommerce, but you might not know how much we also love our Earth. Our office is located in South Florida right by the edge of the Everglades, and water birds are a common sight just outside our back door.
With surroundings like these, it's no wonder we have such an appreciation for our natural world — and whenever we get a chance to bring eCommerce and the environment together, we can't resist!
That's why we've reached out to [...]
eCommerce Marketing | 9 min read
Everyone wants to be healthier. For some, it's about building the strength and stamina needed to excel in a favorite sport. For others, it's the desire to kick bad habits and create positive change that will boost self-esteem and overall well-being. Others search for a way to manage symptoms of a chronic condition, or otherwise improve their quality of life. There are thousands of possible motivators for a healthy lifestyle, and your own health and fitness goals can relate to any or all of[...]
Starting a Business | 21 min read
It takes a lot to succeed in business — the drive to excel, the dream of entrepreneurship, and a great deal of trial and error. Research is invaluable, of course, including market research and a solid understanding of your ideal target customer. But nothing beats experience, and as every smart business owner knows, the learning process must never stop.
That's why, as part of our celebration of International Women's Day, 3dcart went straight to the experts. We asked women in eCommerce to[...]
If your business already has a website and you're ready to sell products online, you may worry about needing to start your website over from scratch. This can be discouraging — after all, you've probably already spent a lot of time and effort on your website. Or maybe you paid a professional designer to build your site for you, and full redesign just isn't in your budget. Either way, your customers are already used to a certain look and feel for your website, and you may not want to[...]
WooCommerce is a free plugin for WordPress that currently stands as the most popular method for adding an online store to a WordPress website. However, popularity doesn't necessarily mean it's the best solution for you, even if your existing website is WordPress-based.
This article will help you understand WooCommerce well enough to decide if you want to use an alternative. We will then discuss the benefits of using a WooCommerce alternative and the best WooCommerce alternative for your[...]
There are lots of questions an entrepreneur should ask during the process of starting a new business. A smart business owner will enter the game fully prepared, knowing exactly what their plan will be and what requirements they need to meet. Otherwise, the business owner could quickly run into fines, tax penalties, and other problems. Better to do it right the first time!
The question of whether you need a business license, and what kind, should be answered early in the process to ensure[...]
Success Stories | 4 min read
Most aspiring entrepreneurs have heard how important it is to narrow down a niche, but many don't fully understand the effect such specialization can have. The narrower your niche is, the more tightly you can focus all your business efforts. If your niche is too broad, you risk spreading yourself too thin and becoming vulnerable to a larger number of competitors.
"Niching down" is something Kevin Canning, founder of Pearls of Joy, understands very well.
In 2002 he grew tired of working on[...]
As an online seller, you always need to be on the lookout for potential advantages. After all, competition is fierce, and it takes very little for a customer to hit the back button on your online store and decide to shop elsewhere. Anything you can do to make shopping with you faster and easier, and smooth out the checkout process, is important.
A great website is important for your business, and the homepage of your site is critical. Your homepage will be the first thing visitors see, so it needs to make your business attractive in every way possible. Appealing design, a user-friendly layout, and other factors all need to come together and present visitors with an outstanding impression of your business.
One of the quickest ways to discover what makes a great homepage is to learn by example. That's why we've collected some of the[...]
Starting a Business | 9 min read
A press release can be a fantastic tool for gaining media attention and informing the public about your business. A successful press release can result in articles from media sources, additional customer interest, and more sales overall. Since press releases have been modernized to keep up with the internet, they often have SEO benefits since they're visible online. A well-written, relevant press release can have a long-lasting positive effect on your business in multiple ways.
Email is vital for business. Even if you don't rely on email to communicate inside the office, it's your primary means of communication with your customers. Order status updates, back-in-stock notifications, shipping updates and more are all most efficiently managed through email.
Email is also one of your most important marketing tools. Even with the increased usage of text messaging, social media, and live chat in eCommerce, email marketing remains essential for reaching your audience.
In the past years, we've seen the internet grow exponentially, and at the same time we've also witnessed similar growth in the area of eCommerce. Every year, more businesses open websites of their own in order to stake a claim on the World Wide Web.
For the most part, people have come to accept websites as a necessity, but there are a few holdouts remaining who don't see the need. "Websites are expensive," they argue. "I don't know how to make one," they say. "It can't really make that much[...]
The landscape of eCommerce is always changing, and it's important to be aware of the emerging trends that make up its overall evolution. B2B merchants in particular need to pay close attention to new information that can help them develop their sales and marketing strategies, since the higher stakes of B2B mean a smaller margin for error.
If you sell B2B, you're already targeting a market that's more difficult in quite a few ways, e.g. dealing with more sophisticated buyers and sometimes an[...]
With so many logins and passwords to remember, it's easy to lose track of something. Even if you have the world's best organizational skills, you're going to end up using tons of different websites — especially if you run a business. Making things even more difficult is that some websites don't make their login pages easy to find, so signing into your account can be frustrating.
This article collects some of the most common login pages from websites you're likely to use while managing your[...]
As someone with an interest in selling online, you're probably aware of SEO (search engine optimization) as the process involved with getting a website ranked higher in search results provided by Google and other search engines. But did you know you can use certain SEO techniques to increase the visibility of your eBay listings? You can — and you should!
Here are the SEO techniques you can use to optimize your eBay listings.