Running an e-commerce business means keeping your eye on the ball. If you know how many sales have been made or how big your conversion rate is, you can reveal weak points and identify where to invest more. Data is what provides the answers to all of these business-related questions and more.
The goal of every email we send out is to reach the reader. To convince people to open the email, we come up with catchy previews and subject lines. To make sure the recipient is interested enough to click on links, we create enticing copy and sleek visuals.
However, all of these things are as good as dead if the email doesn’t land in the inbox in the first place.