In today's wired world, one of the most effective strategies for driving traffic to your site is social media.
The inclusion of Social Media tools into e-commerce can provide merchants with an easy, simple, yet innovative way to reach potential customers from social networks and increase traffic and sales.
1) Sell to your Fans with a Facebook Store
As part your social commerce strategy, you should include a Facebook Page for your business, and use it to advertise your store. Many customers currently have a personal Facebook account and will become “fans” of your business to check on updates or to meet other customers with similar interests on your store.
By adding the Facebook Store as an application to your Facebook page, you can easily link your online store directly to your Facebook Fan Page within its own tab. Select which products are displayed, such as products within a specific category, Home Specials or items “On Sale”. What’s more, you can empower your affiliates with the ability to create their own online stores within their Facebook pages and choose which products will be displayed.
2) Tweeting your online store promotions and new products
Without a doubt, the two biggest social media sites on the web today are Facebook and Twitter. With their social networking capabilities at your disposal, you can reach out to fans and friends in a scope that word-of-mouth advertising could never come close to. Use these capabilities to your advantage! For example, tweet about your business and product offerings. Announce your promotions by way of a tweet and get your twitter followers (and their followers) to your store.
Twitter might still be an abstract concept for many business owners, but it shouldn’t be overlooked since this powerful tool can represent more sales for their online business.
3) Blogging to your customers
Most people think of a blog as an online journal. However for business owners like yourself a blog can be a powerful tool to keep your customers “in the loop” about your store’s news and updates! Use a blog to post news about your upcoming products. Post some ideas about how your products can be used, or offer your customers updates about new features within your store.
With the intent of allowing every online store to bring a blog into their business, e-commerce platforms like 3dcart provide a built-in blog solution. With simple yet powerful blogging tools, business owners don’t have to figure out the process of creating a blog, or managing a separate solution like wordpress or blogger.
4) YouTube Video Integration
Bring your products to life and improve your visitor experience by adding video footage to your product pages. Product images are important, but a full motion video of your product can really help you sell it to your customers. 3dcart’s YouTube video integration lets you easily search YouTube directly from your store’s control panel, select a video - whether it’s a product review, demonstration or viral commercial - and instantly display it on your product page.
5) Social Bookmarking
Visitors to your site may not always buy at that specific moment in time, but will likely return to your store when they’re ready to purchase. Make it easy for them to return to their favorite products by adding social bookmarking to your products! With 3dcart’s Social Bookmarking added to your item listings, your customers can instantly bookmark individual products to their browsers, email, or even to the popular social sites like Facebook and Twitter at the click of a button.
6) Facebook “Like” Button
Add a Facebook “Like” button to your products and let your customers advertise your products for you on their Facebook pages. Their friends can see this and perhaps take enough of an interest in the item to become your customer as well!
7) Embracing Mobile Apps
Mobile phones today are so much more than just phones. In fact, these are essentially hand-held computers complete with Web browsing capabilities used by consumers to share products, information and comments with their friends in real-time.
3dcart’s mobile-ready themes, provides a complete mobile interface for visitors shopping your site on an iPhone or favorite smartphone. This includes optimized pages for Home, Products, Categories, View Cart and Checkout. Visitors can easily browse and add products to their cart and checkout, all within their mobile device.