Posts tagged ‘Social Media’
Many online retailers know that Facebook pages are important for building brand awareness and customer loyalty. They also help to engage your customers and provide real-time feedback on what they like and want more of from your brand.
Here at ReferralCandy (a refer-a-friend app partner of 3dcart), we did a fun survey of who were the Top 10 Most Popular Online Retailers on Facebook. Here are some tried and tested rules we found for getting more Facebook likes.
1. Understand your Facebook Audience.
The best Facebook pages for B2C businesses understand their target demographic. Let your posts speak to the heart of your loyal Facebook friends, who will spread the word in turn. For example, the Converse Facebook page (with over 33m likes!) reaches out to their young and hip fans with cool content such as videos of sponsored bands and exclusive interviews with stylemakers.
2. Get Interactive through Polls and Contests
Many of the top Facebook pages use interactive activities to get the audience involved. For instance, Shoedazzle.com is a master of this with online polls and contests, with the winning items getting a discount on their store. Getting your Facebook community involved in commenting, voting and posting gives them a sense of ownership of the Facebook page, as well as your brand.
3. Post (Very) Often
Most of the top online retailers on Facebook post on a daily basis, some multiple times a day. Keeping things fresh with a joke or the latest product update helps keep your Facebook following coming back for more, and adds a sense of vibrance and activity to your page.
4. Create Quality Content
One of the great ways to actually draw in more likes is to create quality content that is exclusive to your store, to be posted on your blog, Facebook page and other social media. It doesn’t need to be fancy, but good quality content that is useful to your customers and Facebook users will keep them coming back for more. Superherostuff.com, an online store selling, well, superhero stuff, regularly posts great content such as this hilarious photo of Spiderman being threatened by a bronze statue.
5. Use Targeted Facebook Ads
Targeted Facebook ads are an often underlooked way to reach out to your audience. Create targeted ads by focusing on people in particular geographies and particular interests. For instance, if you are an online retailer of delicious pet goodies in the United Kingdom, you may wish to target those living in the UK above 25 who have an interest in pets. This way, you can draw the right demographic to your Facebook page and main store page.
After some digging around, we found a great example of 3dcart store with an awesome facebook page. Candy.com has over 91k likes on facebook, and engages their audience with interactive contests,cute pictures and other fun content. They post frequently, sometimes every day, and understand their Facebook audience’s love of droolworthy candy pictures. Thumbs up!
So consider giving your Facebook page a makeover with our 5 tips to get more likes on Facebook. You might be surprised by your popularity!
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Not necessarily. Having dozens of social sharing buttons looks cluttered and can be visually overwhelming to your readers and customers. Too many options can scare away or distract even social users. So how do you decide which ones to add?
You need to ask yourself three questions:
What social platforms generate the most traffic/sales?
Like everything else in online business, you need to measure your social efforts. From looking at your store or blog’s analytics, you should be able to tell what platforms are the most profitable for you by looking at the traffic generated from each platform. Make sure to also take in to account the time on site, pageviews and obviously conversions (if you have conversion funnels set up in your analytics).
Just as beneficial as knowing knowing the social platforms that work best, knowing what platforms don’t work is key to choosing the right social buttons. Focus your users attention on the sharing of valuable networks by eliminating the option to share on networks that won’t generate value for you.
Who are you customers?
While understanding what works now is an important element, it is not the whole picture. You may be just getting started and not have the history to work off or you know from studies and research that one social network is working for your industry, but you haven’t seen the benefit yet. Just as important as measuring existing social efforts, is knowing the platforms- who uses them and how.
For example, if you are selling fashion, you shouldn’t ignore Pinterest (even if you haven’t seen Pinterest traffic yet, there is great potential). If you write tons of great content on your company blog, don’t ignore Twitter – it’s an information sharing machine! Once you understand each platform, who uses it and how they use it, you will start to see the networks that are right for your company. The below infographic does a great job of giving the typical profile of each network.
Where am I?
Make sure that the buttons you choose are networks that your company can connect with them on. But don’t ignore a social network that meets the other two criteria just because you are not active on it. After measuring your efforts and researching the platforms, you need to consider amping up your engagement on the social networks that rose to the top.
2011 was a big year for social media. Search giant Google entered their social platform G+ into the ring, Facebook and Twitter both rolled out new features for users and brands, Linked.in released their IPO – and that’s just the start of it. WHEW!
Check out this awesome video showing the increasing power of social media in 2011!
This is a guest post by Cameron Carter, WishPot’s Social Media Manager.
Wish list offer retailers so many different ways of leading to a sale. Wish lists make it possible for people to come back to your site and find the products they want while also sending traffic through their friends and family who they share lists with.
In a nut shell here are three ways retailers can increase sales through wish lists.
Research published by University of Glasgow showed that 74 percent of online shoppers use shopping carts as an “online wish list.” By placing items in the shopping cart, and then abandoning, shoppers are relying on your ecommerce site to remember their order. Wish lists store items for individual customers so that when they return to the site they can easily find them again. By allowing customers the opportunity to return to your site and find their items intact in a wish list it becomes more likely they will eventually purchase these products.
It seems as though every month there is a need to buy a gift. But finding the right gift for that special someone isn’t easy. Luckily there’s gifting to help out. If a customer makes their wish list public then there is the potential for gifting, which is highly beneficial. Family and friends are unlikely to just stumble across a website if it is small so having them add items from your site to a universal wish list can help drive traffic. This leads to people purchasing products as gifts from your site who may never have found it otherwise. They may also turn into customers themselves after discovering your site.
Customers may share their wish list with family and friends who will buy gifts off of it. Sharing creates traffic and sales outside of gifting. According to Mashable, a million links are shared every 20 minutes through Facebook. Wish lists can easily be shared as a link through social networks as well as through email. People who these links are shared with, discover your site and products and as a result, can become new customers.
Wish lists truly do lead to sales through return visits, gifting, and sharing. Retailers of all sizes should take advantage of the benefits of a wish list solution.
About WishPot:Launched in 2007 and awarded Best Social Shopping site in 2008, Seattle-based Wishpot is a free social shopping service that makes it easy to save and share interesting things users find from anywhere on the web. Learn more at Wishpot’s site.
Guest post by: Bethany Ramos is an expert in Internet marketing and social media marketing, and she also co-owns her own e-commerce website, The Coffee Bump.
By now, you’ve probably heard of the recent success of group coupon websites like Groupon and Living Social. The average Groupon has earned $8750 in revenue from roughly 350 sales. The average Groupon discount is roughly 56%, providing businesses with a convenient way to market and attract local customers by reaching out to them online.
Perhaps the greatest contributor to the smash success of a website like Groupon is its mass support in social media. Today, customers are looking for daily deals from businesses to save money. And it’s easier for customers to stay connected than ever before since most businesses have a presence in social media. When you put the pieces together, it’s clear that customers are on the lookout for daily deals, and the best way to connect with interested customers is online through social networks.
Group buying websites like Groupon, Living Social, and many other similar communities encourage each and every customer to tweet and post their purchase on Twitter and Facebook. In fact, they strongly encourage each customer to do this because if other customers buy based on their link, that first customer will get something for free.
So the key to group buying via social media is to not only introduce daily deals to keep customers interested but to reward customers for participating by spreading the daily deal to their own friends online.
Of course, you don’t necessarily have to sign up to a group buying website in order to benefit from daily deals. You can take the lead from a large retailer like Verizon who made use of the hashtag feature on Twitter by creating #CyberMonday to promote daily deals for 24 days. 3dcart has also recently launched their own daily deal and group buying features with 3dcart 4.0, making it easy for e-commerce businesses using this shopping cart to create regular specials to market to interested customers.
So what is the key to your success when promoting daily deals in social media? The answer is that one size doesn’t fit all. While your business may benefit from a group buying website like Groupon that links to social media, another business may see great success by creating their own daily deals and starting a following on Twitter.
Whatever method you use, make it a priority to reward customers for spreading the word for you. If you give customers a reason to get involved, they’ll be more than happy to tell their friends about your deal to do most of the marketing work for you!
Read more about 3dcart Group Deals.