Posts tagged ‘Social Media’
How many people do you currently know who check their Facebook accounts every single day? Are you also active in different social media networks? It’s definitely a BIG thing that you ought to take advantage of for your online business.
Unlike what many believe, social media optimization is not as simple as opening a Twitter account and posting something every day. It’s not as easy as inviting your friends and website visitors to like your Facebook page.
Optimizing your business via social media entails hard work, constant research, and smart strategizing. You need a mentor too to guide you so that you don’t end up wasting a lot of your time and energy. This is why 3dcart offers a starter package for social media optimization, which includes setup of your FB store, social links, phone consultation, social bookmarking, evaluation reports, and more. More…
A lot of online entrepreneurs have always used Facebook for social media marketing. But have you ever considered taking your customer service to a whole new level through this popular and valuable platform?
At one point or another, you’ve probably experienced a customer giving feedback or voicing out a concern on your Facebook page. Sometimes it’s even done publicly in a comment. Hence, you cannot just ignore such things. You ought to be thankful that people are actually trying to interact.
This is an amazing opportunity for you to boost your customer service and gain your audience’s trust and approval. It’s also a great way for you to further exhibit your credibility. More…
Ask 80’s parody powerhouse Weird Al Yankovic about the power of viral marketing. Weird Al is back with a new album, and to launch his new album, he created a viral marketing campaign featuring 8 videos in 8 days. Word Crimes, a parody of Robin Thicke’s Blurred Lines, received over 9 million views on You Tube in approximately one week. Weird Al’s new album is poised to potentially debut in the Number 1 position on Billboard’s 200 Chart this Wednesday, July 23. So you may be asking, what does this have to do with eCommerce? Find out. More…
Adding social links to your 3dcart store is a great way to drive traffic to your social media pages as well provide visitors a one-click content sharing opportunity.
So, which buttons should you place on your page? Well, start by adding Facebook and Twitter icons, the most widely used social media platforms, to your store. The iconic Facebook logo and the Twitter bird button will appear at the bottom of your pages, and link to your brand’s social media pages. From there, visitors can search your social media posts and share content with their friends and followers.
So, how will this help increase your brand’s visibility? Let’s take a look at some of the benefits of having social links on your 3dcart store’s homepage.
Would you like to be recognized online as a credible author? Perhaps you’re also wondering why there are some articles that show up on search results with photos of the authors. Well, this is one of the perks of Google Authorship. It makes people believe more that you are an authority figure and that your website is legit and relevant.
What is Google Authorship? More…
Many online retailers know that Facebook pages are important for building brand awareness and customer loyalty. They also help to engage your customers and provide real-time feedback on what they like and want more of from your brand.
Here at ReferralCandy (a refer-a-friend app partner of 3dcart), we did a fun survey of who were the Top 10 Most Popular Online Retailers on Facebook. Here are some tried and tested rules we found for getting more Facebook likes.
1. Understand your Facebook Audience.
The best Facebook pages for B2C businesses understand their target demographic. Let your posts speak to the heart of your loyal Facebook friends, who will spread the word in turn. For example, the Converse Facebook page (with over 33m likes!) reaches out to their young and hip fans with cool content such as videos of sponsored bands and exclusive interviews with stylemakers.
2. Get Interactive through Polls and Contests
Many of the top Facebook pages use interactive activities to get the audience involved. For instance, Shoedazzle.com is a master of this with online polls and contests, with the winning items getting a discount on their store. Getting your Facebook community involved in commenting, voting and posting gives them a sense of ownership of the Facebook page, as well as your brand.
3. Post (Very) Often
Most of the top online retailers on Facebook post on a daily basis, some multiple times a day. Keeping things fresh with a joke or the latest product update helps keep your Facebook following coming back for more, and adds a sense of vibrance and activity to your page.
4. Create Quality Content
One of the great ways to actually draw in more likes is to create quality content that is exclusive to your store, to be posted on your blog, Facebook page and other social media. It doesn’t need to be fancy, but good quality content that is useful to your customers and Facebook users will keep them coming back for more. Superherostuff.com, an online store selling, well, superhero stuff, regularly posts great content such as this hilarious photo of Spiderman being threatened by a bronze statue.
5. Use Targeted Facebook Ads
Targeted Facebook ads are an often underlooked way to reach out to your audience. Create targeted ads by focusing on people in particular geographies and particular interests. For instance, if you are an online retailer of delicious pet goodies in the United Kingdom, you may wish to target those living in the UK above 25 who have an interest in pets. This way, you can draw the right demographic to your Facebook page and main store page.
After some digging around, we found a great example of 3dcart store with an awesome facebook page. Candy.com has over 91k likes on facebook, and engages their audience with interactive contests,cute pictures and other fun content. They post frequently, sometimes every day, and understand their Facebook audience’s love of droolworthy candy pictures. Thumbs up!
So consider giving your Facebook page a makeover with our 5 tips to get more likes on Facebook. You might be surprised by your popularity!
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Not necessarily. Having dozens of social sharing buttons looks cluttered and can be visually overwhelming to your readers and customers. Too many options can scare away or distract even social users. So how do you decide which ones to add?
You need to ask yourself three questions:
What social platforms generate the most traffic/sales?
Like everything else in online business, you need to measure your social efforts. From looking at your store or blog’s analytics, you should be able to tell what platforms are the most profitable for you by looking at the traffic generated from each platform. Make sure to also take in to account the time on site, pageviews and obviously conversions (if you have conversion funnels set up in your analytics).
Just as beneficial as knowing knowing the social platforms that work best, knowing what platforms don’t work is key to choosing the right social buttons. Focus your users attention on the sharing of valuable networks by eliminating the option to share on networks that won’t generate value for you.
Who are you customers?
While understanding what works now is an important element, it is not the whole picture. You may be just getting started and not have the history to work off or you know from studies and research that one social network is working for your industry, but you haven’t seen the benefit yet. Just as important as measuring existing social efforts, is knowing the platforms- who uses them and how.
For example, if you are selling fashion, you shouldn’t ignore Pinterest (even if you haven’t seen Pinterest traffic yet, there is great potential). If you write tons of great content on your company blog, don’t ignore Twitter – it’s an information sharing machine! Once you understand each platform, who uses it and how they use it, you will start to see the networks that are right for your company. The below infographic does a great job of giving the typical profile of each network.
Where am I?
Make sure that the buttons you choose are networks that your company can connect with them on. But don’t ignore a social network that meets the other two criteria just because you are not active on it. After measuring your efforts and researching the platforms, you need to consider amping up your engagement on the social networks that rose to the top.
2011 was a big year for social media. Search giant Google entered their social platform G+ into the ring, Facebook and Twitter both rolled out new features for users and brands, Linked.in released their IPO – and that’s just the start of it. WHEW!
Check out this awesome video showing the increasing power of social media in 2011!