Posts tagged ‘online shopping cart software’
(PRLEAP.COM) To enhance shipping for small and midsize customers,OrderCup today announced a tight integration with leading ecommerce software provider 3dcart to provide a hosted shipping management service that handles shipping, order tracking, returns and more through leading carriers USPS, UPS and FedEx.
OrderCup offers a simple, easy to setup, affordable and customizable solution for 3dcart customers that manages the entire shipping process end-to-end, without signing up for supplemental services. Additionally, through OrderCup, 3dcart customers gain access to many value added services like discounted postage and insurance, free address validation and returns processing. You can visit the following link to learn more about the key capabilities provided by this integration.
“OrderCup automates administrative tasks like sending order tracking information to the customer, handling returns if needed and managing split orders, saving time and money for 3dcart customers,” said 3dcart CEO Gonzalo Gil. “With the holiday season approaching, OrderCup will greatly ease the shipping burden for online merchants.”
Because the service is web-based and fully integrated, customers can easily generate and print shipping labels for product returns through an online store, helping build brand loyalty and return customers-especially around the holidays. The rest of the feature set is equally simple to use for online merchants.
“As a trusted leader in ecommerce, 3dcart gives us the ability to expand our target audience and reach a community of more than 10,000 online merchants looking to bring greater efficiency to their businesses,” said OrderCup CEO Aloke Nath.
To learn more about how OrderCup can help 3dcart customers streamline their shipping operations, visit http://blog.3dcart.com/streamline-shipping-like-the-pros/
Can you believe that it was only 150 years that the first transcontinental telegraph was sent? Wow, it just shows how far we’ve come and how FAST! For online merchants, cloud computing isn’t A PART of business, it IS business!
Check out this infographic by Salesforce on illustrating our expedition in communication technology .. all the way to the cloud!
‘Abandoned Cart’ – the words are enough to send chills down a merchant’s spine.
Every online retailer fights the good fight of skittish shoppers and abandoned orders. But when merchants arm themselves information on WHY customers click off without checking out, they can win the battle!
Here’s what we know:
- The average conversion rate for ecommerce websites is anywhere between 1-2%
- The average shopping cart abandonment rates is around 60-70%
- A study conducted by PayPal and ComScore found that 45% of consumers abandoned carts more than once with an average abandoned order of $109.00
- 37% of consumers abandoned a shopping cart because of comparison shopping.
- 27% abandoned a shopping cart to search for coupons
- 24% abandoned because they wanted more payment options
- 22% abandoned because were not able to easily find contact information for the merchant
Knowledge is power, but without action that power fails to pack a punch. Here’s some easy fixes that will help you convert higher:
If most cart abandoners are repeat offenders, catch them before their second round. Set email auto-responders to reach out to customers who have abandoned their cart reminding them of their cart AND offering a coupon.
Savvy shoppers will comparison shop. No way around it. If you feel that you REALLY are the best deal in town or that you offer the best value ( price, store security, loyalty points etc), be bold. List your competitions prices and explain how you are the best deal.
Show them the coups’
Customers don’t like to play hide the coupon. Display the actual coupon or a link to the coupon page on the product page as well as the check out page.
Tip: List ALL coupon codes and corresponding items on the checkout page. Unable to resist a good deal, savvy shoppers will add additional items to their cart.
Don’t let payment options stand between you and a good deal. Check out 3dcarts 100+ payment solutions.
Be easily accessible.Give customers all options of communications: phone, fax, email, livechat – maybe even your Skype name. Display contact information at the top of the pag – every page.
Image credit: sascian.blogspot.com
Loading time is an important part of any website’s user experience, but it is vital in eCommerce. Sometimes we can get caught in the aesthetics of a site and end up sacrificing speed. Unfortunately slow loading time, not bad design, is a leading cause of site abandonment. Check out KissMetric’s infographic below to learn more about the affects of a slow site. Then use our 3 tips to help better your load time and your conversion!
Check your Speed: The first thing you want to do is check your current speed. Luckily there are some great free tools that let you do this:
Rearrange your HTML Document: It’s important to place the Stylesheet References at the top of your HTML document and the script references at the Bottom.
Only two components per hostname are downloaded by browsers at a time. By placing the <head> of your HTML document st the top of your page, your site will load faster because it allows your pages to render the styles progressively. Thus by choosing to place the script references at the top, you block other mor essential elements from loading of the page.To quicken your load time, place script references before the closing <body>.
Optimize Your Images
File format can greatly affect your page load so it’s important to know when to use each file format:
- PNG: Use for high quality transparent image.
- GIF: Use for images with few colors like logos
- JPEG: Use for images with lots of color and detail like photos.
Use free services to help you optimize and shrink your images:
Tip: Avoid changing an images size using the
height attributes of
<img> elements in HTML. Use an image editor like PickNic to decrease load time.
- Zoom Technology for Displaying High-Resolution Images: If you have high quality image of your products, your store can include a “Zoom” feature to each of your item’s images.
- Fully-Customizable Product Pages: 3DCart’s unique template design lets you have complete control over the layout of your product pages.
- Fully-Customizable Category Pages: 3DCart’s unique template design lets you have complete control over the layout of your category pages.
- Unlimited Images for Products with Flash Image Gallery: Upload unlimited images to each product and create an image gallery with the click of a button!
- Breadcrumbs and intuitive navigation.
- FTP Access to HTML Files
- Featured Products” on Homepage and Category Pages: Display items on sale on your home page and categories with the click of an option. Change items monthly, weekly or hourly if you like
- WYSIWYG Editor for Categories, Products and Content Pages: Use the built in web editor to add/edit content. Much like Microsoft Word, the editor is very simple to use and can be used to build and edit complex web-based documents without actually typing a word of HTML!
Learn more about 3dcart’s design features here!
We’re always trying to provide you with the best tips and advice to help you run your store successfully.
Here are 5 posts from the that you may have missed!
SEO is as much about what you should do as what you shouldn’t. In fact, common SEO mistakes could actually get your site penalized by search and others will just waste your time. Its important to be aware of some basic “Don’ts” when you’re plotting out your SEO strategy.
Avoid these five common mistakes of SEO to save yourself from penalization or wasted time.
In an attempt to be ‘snazzy’, some online stores use Flash elements. While a little is ok, don’t get too trigger-happy. Search engines don’t crawl Flash elements well which can lead to indexing problems for your store and its product pages.
Focusing On Product Pages
While turning over stock quickly is great for business, it can damage long-term SEO efforts. So instead of cusing on your SEO efforts on product pages, focus on category pages that retain their URLs even as your stock changes.
Ignoring Page Titles & Meta Data
Your shopping cart software should give you the ability to edit your page titles and meta data which are crucial to SEO. Descriptions, titles and other data should be comprehensive and unique—otherwise, the search engines won’t take your site seriously.
Much has been said about duplicating content – some say Google will ban you, others that they will rank you higher. Well, neither is true. Duplicating content won’t get you penalized but it won’t help, either.
Duplicate pages won’t go recognized as separate entries for your SEO rankings. Only unique content will do that, so if you’re using duplicate content, make sure you do so sparsely if you’re focusing on SEO value.
Using Hidden Text
In the beginning of SEO strategy, a lot of pages used hidden text to artificially increase search engine relevance. Unfortunately, this practice was quickly phased out as search engine spam filters became more sophisticated. You may get penalized for hidden text—but at the very least, it’ll be a lot of wasted time.
Images via weheartit.com