Starting a new online store is a very exciting and hectic time for Merchants. Whether you are an eCommerce veteran or starting your very first website, 3dcart offers a platform that is robust and flexible.
3dcart’s Technical Support Team often speaks with new customers who are excited about the many features available to them, but may be struggling to quickly prepare their site to go live. Certainly new Merchants have quite a bit to do, and one of the most crucial decisions they face is deciding which areas are the most mission critical to their store’s success.
An area where we see a great amount of time and resources spent by new merchants is with the customization of their store’s look and design. It’s very easy to get caught up in the act of making small changes that can take up your precious time and resources. Focusing too much on design can actually cause Merchants to overlook critical factors to their store’s success; namely functionality. More…
When you see a book on the shelf or a friend gives you one as a gift, does it ever occur to you that this is some sort of marketing ploy? For most, if not all— hardly.
Well, it’s for this reason that a lot of online marketing experts agree that ebooks actually make wonderful promotional tools for ecommerce. After all, they’re basically designed to inform or entertain, not sell anything. This is why you ought to consider coming up with your own ebooks in order to market your business indirectly and generate leads for your online store.
So what’s in store for you with these lead-generating ebooks? More…
So how do you go about opening your store for business?
Follow these 5 steps to have an unforgettable online store opening: More…
A proposed Internet retail tax has online merchants scrambling. The new plan would require online stores to collect taxes that satisfy the buyer’s home state requirements. Read More!
Ever wonder how online retailers get their product images looking perfect? You don’t need to invest hundreds of dollars in a digital camera and you do not need to have any photography experience to take professional photographs of your products. One of the biggest mistakes we see for those just starting out with an online store, is having poor product images. Amy has posted a great tutorial that takes only a few minutes, and costs less than $5.00 and will have your products looking like they’re ready to jump off of the page.
Here are some things to keep in mind when taking pictures of your products:
- Disable your camera’s built-in flash when taking a photo. The built-in flash produces a glare on the photo and makes your products look two-dimensional.
- Use your camera’s “Macro Focus” feature to take close-ups of your product.
- Use a tripod when taking pictures of your product. The tripod stabilizes your camera and eliminates blurry photos.
- Photograph your products at an angle.
- Take more than one photo of each item.
- Understand how your camera works. Take a few test photographs and rearrange your lighting or the product if you have to. Read your user manual and find out how to customize the white balance feature on your camera, which will control the background. Also figure out how to set the ISO and start at 100 or 200. This controls the amount of light entering the lens.
- NEVER rush on this part of your store design. you can have a stellar online store, and if your product pictures look like they were taken with a camera phone, you’ll see poor sales.
Customers search for products in different phases of the purchasing process. They be browsing, considering a purchase, comparison shopping or they could be ready to buy NOW!
Unfortunately PPC doesn’t allow the “only show to purchase-ready searchers” option, so if you aren’t careful and strategic you can end up paying a lot for users without any purchase intent.
While you can’t know for certain a user’s position in the purchase process, you can choose keywords that are indicative of their placement. Consumers’ searches follow a pretty standard pattern as they move down the conversion funnel.
You have to find the keywords that accompany the purchase-ready stage or the buyer keywords.
- Betty’s looking for a laptop. She searches:” best laptops” or “laptop reviews”
Those keywords can be good, but for the most part users are just beginning their purchase journey. Lets say Betty went to those review sites and realized she she was probably more interested in a Macbook.
- Armed with more specific inquiries, Betty has further moved down the conversion funnel – she knows exactly what she wants and shes ready to buy. She searches: “Buy Macbooks” “Buy Macbooks Cheap” “Macbooks under $100″ “Budget Macbooks”
Without knowing Betty’s journey, you These keywords are indict
Matt Carter lists some great examples of buyer keywords on his blog.
- low cost
- low priced
- model numbers
- brand names
PageRank refers to Google’s algorithm for assessing the relevance and value of every webpage. of every webpage. Different pages within a particular website are given different pagerank evaluations which Google assigns a number from 0-10.
Main factors that affect pagerank:
- How long the page has existed
- Internal inks
- Site structure
- Page load time
- Quality and number of external links pointing the page
For tips on increasing your PageRank, click here.
Googles PageRank affects its search results or SERPs but it is not the only or the main factor.
SERP’s refers to where your website appears on Google’s search results on any given keyword.
Google’s SERP are based on value of content, keywords ( SEO), and then on the pagerank. Google has done a good job of ensuring fairness in SERPS so that a site doesn’t have to have tons of traffic and backlinks to rank well for a keyword. SERPS are why on-page SEO is so important.
Main factors that affect SERPS:
- Optimized Key Phrases **Tip: Use keywords and internal links at the beginning of content
- Title tags
- Page URL
- Meta Description (Page Description/Summary)
- Anchor text
- Page Length
PageRank vs SERPS
High pagerank is based mostly on quality and number of backlinks and SERPS are mostly affected by on-page and off-page SEO. SERP rankings can also help your pagerank but you don’t neccesarily have to have good SERPs for Google to rank you high.
Which one should I care about more?
Well, thats a complicated question. Since Google’s Panda update, experts are noticing that pagerank is starting to affect SERPS more than it had perviously. While it’s no one’s favorite answer, you should care about both. Google’s althorgithm is always in flux and every now and then the search king throws a curveball like the Panda update so its best consider both.
Divide your focus between SERPS and PageRank – make sure your content is keyword optimized, uses anchor text but also work on gaining quality backlinks by guest blo
gging or forum commenting. The good news is, with two factors to consider your store wont live and die by pagerank. Just like all things worth working towards in life, SEO takes patience and focus but in the end is totally worth your time