Join 3dcart’s Search Engine Marketing experts on Tue, Apr 24, 2012 2:00 PM – 3:00 PM EST for “The New Rules Of SEO” Webinar.
Learn how to get your website to rank higher on Google, Yahoo! and Bing. 3dcart CMO Joe Palko & SEO manager Brian Falla will discuss how Relevance, Authority and Quality are all factors the affect their SEO rankings. This hour long informational webinar will also include a Question and Answer session along with appetizers and light refreshments (just kidding).
Online retail marketing takes a lot of work, know-how, time and money. That’s why this week 3dcart launched a new set of ecommerce marketing services to help drive more website traffic, higher brand awareness and more conversions to online stores & help ease the stress of marketing for online retailers.
3dcart’s new service packages are perfect for small and large retail businesses alike. 3dcart representatives work directly with customers to tailor each solution based on the retailer’s specific needs.
“Buying SEO services from a reputable firm may cost you $3,000 or more per month,” said 3dcart CMO Joe Palko. “In contrast, we’re offering the same services and more that build on years of ecommerce experience at a fraction of the cost because it is in our best interest to help small and medium sized businesses grow.”
And in an effort to offer 3dcart merchants even MORE help marketing their online store, 3dcart’s CMO Joe Palko & SEO Manager Bryan Falla will be answering your SEO, PPC, and conversion questions right here on the 3dcart blog. To submit your questions fill out the below form and keep reading the 3dcart blog!
Merchants sometimes are a little timid about content marketing – does all the effort you put into creating quality content REALLY affect your SEO?
YES! And the folks at Brafton make a strong case for using content marketing to boost your rank in search engines in their Why Content For SEO” infographic. Here’s some stats and information that you might find interesting:
- 52% of consumers say that blogs have influenced a purchase decision
- 61% of consumers say they are more likely to purchase from an online merchant that offers custom content
- 92% of marketers say that content marketing is “very effective” or “somewhat effective” in SEO
SEO is confusing. Mostly because it is ever-changing. Once you feel like you have a good grasp on link-building tactics, Google goes and changes your algorithm and all of your techniques no longer yield results! So when we saw this SEo FAQ, we knew we had to share.
We want to highlight out some important points:
1. Choosing Your Long Tail Keywords
Long Tail Keywords are noted in the first portion of the infographic as having lower competition and higher conversion rate than general one-word keywords. While that most definitely is true ( “shoes” will be more competitive and offer less conversions that “blue sparkly high heels”), the most important aspect to consider is WHICH long tail keywords to pursue. See our post “Choosing Buyer Keywords.”
2. Breadcrumbs are great for Google & users
Make sure that each category and product should have its own page and that you create a hierarchy using breadcrumb links. Like the Infograhic says, Google ranks pages and not websites. So by creating a separate page for all products and categories, you can target super specific high-converting keywords for each page. TIP: Showing users breadcrumbs makes the shopping experience much more user friendly. Here’s a great example:
2012 is a great year to start blogging for your online store. Blogging is key for any successful inbound marketing strategy as it helps build a loyal audience (that converts!), establishes your company as a thought leader and helps with SEO.
If you want an example of a store blogging to success, check out 3dcart client No Meat Athlete.
Like we said above, blogging is a great way to boost your site’s SEO. To make sure your blog goes the SEO distance, its important to think about the keywords for each individual post, but think about content first. We advise writing the entire post without thinking about SEO or keywords, just focus on your message.
Customers search for products in different phases of the purchasing process. They be browsing, considering a purchase, comparison shopping or they could be ready to buy NOW!
Unfortunately PPC doesn’t allow the “only show to purchase-ready searchers” option, so if you aren’t careful and strategic you can end up paying a lot for users without any purchase intent.
While you can’t know for certain a user’s position in the purchase process, you can choose keywords that are indicative of their placement. Consumers’ searches follow a pretty standard pattern as they move down the conversion funnel.
You have to find the keywords that accompany the purchase-ready stage or the buyer keywords.
- Betty’s looking for a laptop. She searches:” best laptops” or “laptop reviews”
Those keywords can be good, but for the most part users are just beginning their purchase journey. Lets say Betty went to those review sites and realized she she was probably more interested in a Macbook.
- Armed with more specific inquiries, Betty has further moved down the conversion funnel – she knows exactly what she wants and shes ready to buy. She searches: “Buy Macbooks” “Buy Macbooks Cheap” ”Macbooks under $100″ ”Budget Macbooks”
Without knowing Betty’s journey, you These keywords are indict
Matt Carter lists some great examples of buyer keywords on his blog.
- low cost
- low priced
- model numbers
- brand names