In yesterday’s SEO webinar, I received several questions on whether it is better host your blog on your store’s domain or on a hosted platform like WordPress, Blogger or Tumblr.
So which is better? While there are some pros to using Tumblr like gaining in-site traffic through tags & networking, on the whole hosting your blog on the same URL as our store is better for your business’ branding & SEO. But why?
All blogs are great for SEO, but self-hosted blogs allow you more control over SEO. Hosting your blog allows you to add SEO friendly plugins and other SEO features that make your blogging efforts much more effective. Hosting your blog on your domain also tells Google that your site offers fresh content ( which it loves) where as your blogging platform would reap all of your fresh content benefits if you hosted it with them.
.Hosting your blog on your domain reminds users that you are a business not just a blog, and helps build brand recognition. Being a content creator gives your store credibility & authority with customers, but that connection is not as easily made when your blog is hosted on a separate URL than your store.
3. Content Control
When you host your own blog, you have full control over the type of content you publish but if you use free blogging platforms, you are restricted by their guidelines. If you publish mostly promotional content or only write about your products, you could be flagged as low quality or spam. You could even get banned which would mean all of your hard content marketing work would go to waste.
4. Functionality Control
If you host your own blog, the only limits to functionality is your imagination. Key branding tools like social media widgets & buttons, newsletter sign-ups and coupon-codes are hard if not impossible to implement on free platforms.
5. Design Control
Design is a huge part of brand recognition, you want your readers recognize the look & feel of your blog from your store and vice versa. Free platforms do not offer the same customization options as self-hosting does.
Depending on your vertical, ranking organically in Google’s first page can take years of optimizing your keywords & tags, building links and raising your site’s authority ( If you want to learn more, make sure to sign up for our SEO webinar). But showing up on first-page of results can make or break your business, so what can you TODAY to make sure your customers are seeing your business on the first page? Paid “Search Engine Marketing” can fast track your business to first-page glory.
PPC is big business. The king of search Google makes $32 billion in revenue from just their advertising platform adwords. And while Adwords pretty much unavoidable when running an ecommerce business, the process can be confusing and seem like a guessing-game if you don’t know what you’re doing.
The below inforgraphic from WordStream tries to explain the process simply but if you need help, let 3dcart PPC experts optimize and run your Adword campaigns for you.
Join 3dcart’s Search Engine Marketing experts on Tue, Apr 24, 2012 2:00 PM – 3:00 PM EST for “The New Rules Of SEO” Webinar.
Learn how to get your website to rank higher on Google, Yahoo! and Bing. 3dcart CMO Joe Palko & SEO manager Brian Falla will discuss how Relevance, Authority and Quality are all factors the affect their SEO rankings. This hour long informational webinar will also include a Question and Answer session along with appetizers and light refreshments (just kidding).
Online retail marketing takes a lot of work, know-how, time and money. That’s why this week 3dcart launched a new set of ecommerce marketing services to help drive more website traffic, higher brand awareness and more conversions to online stores & help ease the stress of marketing for online retailers.
3dcart’s new service packages are perfect for small and large retail businesses alike. 3dcart representatives work directly with customers to tailor each solution based on the retailer’s specific needs.
“Buying SEO services from a reputable firm may cost you $3,000 or more per month,” said 3dcart CMO Joe Palko. “In contrast, we’re offering the same services and more that build on years of ecommerce experience at a fraction of the cost because it is in our best interest to help small and medium sized businesses grow.”
And in an effort to offer 3dcart merchants even MORE help marketing their online store, 3dcart’s CMO Joe Palko & SEO Manager Bryan Falla will be answering your SEO, PPC, and conversion questions right here on the 3dcart blog. To submit your questions fill out the below form and keep reading the 3dcart blog!
Merchants sometimes are a little timid about content marketing – does all the effort you put into creating quality content REALLY affect your SEO?
YES! And the folks at Brafton make a strong case for using content marketing to boost your rank in search engines in their Why Content For SEO” infographic. Here’s some stats and information that you might find interesting:
- 52% of consumers say that blogs have influenced a purchase decision
- 61% of consumers say they are more likely to purchase from an online merchant that offers custom content
- 92% of marketers say that content marketing is “very effective” or “somewhat effective” in SEO
SEO is confusing. Mostly because it is ever-changing. Once you feel like you have a good grasp on link-building tactics, Google goes and changes your algorithm and all of your techniques no longer yield results! So when we saw this SEo FAQ, we knew we had to share.
We want to highlight out some important points:
1. Choosing Your Long Tail Keywords
Long Tail Keywords are noted in the first portion of the infographic as having lower competition and higher conversion rate than general one-word keywords. While that most definitely is true ( “shoes” will be more competitive and offer less conversions that “blue sparkly high heels”), the most important aspect to consider is WHICH long tail keywords to pursue. See our post “Choosing Buyer Keywords.”
2. Breadcrumbs are great for Google & users
Make sure that each category and product should have its own page and that you create a hierarchy using breadcrumb links. Like the Infograhic says, Google ranks pages and not websites. So by creating a separate page for all products and categories, you can target super specific high-converting keywords for each page. TIP: Showing users breadcrumbs makes the shopping experience much more user friendly. Here’s a great example: