25
Apr
Check out The New Rules Of SEO on Youtube!
If you missed yesterday’s awesome webinar The New Rules Of SEO, never fear Youtube is here!
01
Feb
Pinterest Marketing: How To Do It Right
Yesterday we gave you Pinterest 101, but now its time to amp up your Pinning knowledge to learn how to market your store on the fast growing social network.
First, we we’ll answer the most pressing question, WHY?
WHY PINTEREST
Engaged Users
Pinterest users are extremly engaged and if you have a personal account you probably know why, ITS ADDICTIVE. Pinterest is a marketers dream – it has the openess of Twitter but the intimate nature of Facebook. Users feel connected with their close-knit following enough to pin and share things, but because Pinterest is open, everything is searchable!
Peer-To-Peer Sharing
Users cannot login to Pinterest without being bombarded by their friends pins, making it all too tempting not to repin images they like to their own boards. This sort of ‘social stealing’ promotes tremendous peer-to-peer sharing, aka viral sharing. With the right momentum, your pins have the potential to been seen by thousands of users ( potential customers).
Links That Last
Like we pointed out yesterday, each pin is linked to its online origin which means pinning is a sort of link-building. Although the links are not ‘do follow” links ( meaning they have no affect on seo), users information is always available so even months after someone pins your products, people can stumble unto your store.
Branding Opportunity
Like other social networks before it, Pinterest offers online merchants a chance to extend their brand, become more social and engage users.
HOW TO DO IT RIGHT
So you have an invite and you’re ready to Pin? Here’s what to do next!
19
Dec
Where Are Your Customers Looking For Information?
According to M Booth and Beyond, consumers consult different information sources for different types of purchasing decisions. Their infographic shows what source of information consumers turn to for each product category. While obviously not comprehensive enough to be conclusive, their findings can definitely help you focus your marketing efforts on the platforms that matter most to your business.
24
Oct
Monitoring Your Reputation Using Google Alerts
As every online merchant knows, online reputation can make or break a store. Its important to monitor online conversations mentioning your brand’s reputation both good and bad.
When you come across a negative comment or conversation fast enough, you can reach out to the user and hopefully reverse the situation. What started out as a bad review of shipping methods could turn into a positive review on customer service! When you come across positive mentions of your brands, thank the users! Just a simple acknowledgment and a personal connection can turn online reviewers into brand advocates!
But how do you make sure you know what users are saying about your store with the millions of websites, online conversations, tweets, and Facebook updates?
While there’s plenty of expensive brand monitoring tools, Google’s free alert system gives you plenty of tools to stay on top of your brand.
Google alerts allows you to setup basic alerts or customize the alerts using advanced search operators. You can set up alerts to let you know the minute your brand is mentioned, daily updates, or weekly. You can also choose to narrow down the list of sources to news, discussions, blogs, video, realtime or everything – our advice is set your alerts for everything.
You can set up to 1000 alerts and also recieve alerts in multiple languages. Google lets you choose whether you want to receive your alerts by email or RSS feed.
TIP: Set alerts for all the ways a customer could mention you: misspelled, add a .com, put extra spacing etc. For example – 3d cart, 3dcart.com, 3dshoppingcart,
Google alerts are great because not only can they help you stay on top of your brand, they can help you stay on top of your competitors and the industry at large. Alerts are a powerful tool so be creative and think outside of the box.
Here’s some ideas for alerts:
- Brand mentions
- Mentions of competitors
- Industry news
- Sites looking for guest bloggers within your industry
- Someone asking an industry question
- Upcoming networking opportunities/events
- A link with your desired anchor text
- A potential new customer asking about your product