24
Jan
Who Is The Connected Consumer? She’s Awesome!
The leader of your book club shops online. Your 13-year old middle-schooler shops online (hopefully with your consent). Your grandmother shops online. Online shopping isn’t just for the tech savvy anymore, but just WHO is the new mobile shopper? Just HOW connected are they?
A new infographic by Zmags sets out to answer just that and there are some important take-aways.
She’s a soccer mom. 52% of ‘connected consumers’ are women with an average age of 40. Yep, despite generational stereotypes the connect consumer is NOT a millennial!
02
Dec
tCommerce: Tablet eCommerce
As the tablet market continues to grow so does its affect on eCommerce. Mobile commerce or mCommerce is increasingly becoming a bigger part of eCommerce and tablets are primed so soon become the leader in mCommerce.
Some surprising facts:
- 20% of all mobile eCommerce sales come from tablets.
- 60% of tablet owners have purchased online using their tablet.
- Tablet users spend an average of one hour and 35 minutes on their devices.
- Owners typically spend 10-20% more on purchases than shoppers without tablets.
- Mobile commerce is expected to increase to $31 billion in the U.S. by by 2016. Quite a jump from only $3 billion in 2010.
If you’re interesting in even more interesting tablet commerce ( Tcommerce?) check out the infographic below!
Infographic by Vertic