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Guest Post by Amy Weissfeld
Retailers don't always know who their customers are. In a physical store, salespeople can meet, greet, and learn customers’ desires. Online retailers don't have that advantage.
Yet the more we know about our customers,[...]
By now, you may have heard quite a bit of buzz about social media marketing, but reaching out to potential customers through social media is much more than that. The truth is that social media is attracting more Internet users than ever before.[...]