Archive for January, 2012
If you haven’t heard of Pinterest, you’re in for an awesome treat. Not only is Pinterest one of the most addicting social networks the Internet has to offer but it has awesome potential for merchants to market their products to the thousands of avid pinners.
But first things first,here’s an overview of everything you need to know to get started!
What is Pinterest?
Pinterest is a social image site which allows users to organize and share image bookmarks in visually beautiful way.
The day of love is just around the corner so we want to show your store some 3dcart love! We’re compiling a directory of all the 3dcart stores running Valentine’s Day specials to help promote our clients and to showcase some awesome deals!
If your store is running a special in the name of cupid, let us know by filling out the below form and you will be added to the directory!
Hey designers, 3dcart just announced a Template Design Contest on 99designs! In an effort to offer 3dcart clients more design options, we need 20-30 more templates from designers like YOU. Each accepted design receives an award of $250.
To get an idea of existing templates:
View our free template library here: http://www.3dcart.com/ecommerce-free-templates.html
View our premium template library here: http://store.3dcart.com/ecommerce-ready-to-use-templates.html
For more details on design guidelines (MUST READ), visit http://www.3dcart.com/template-guidelines.html
Below is a guest post from Instabill, an online payment processor specializing in high risk merchant accounts.
The e-commerce industry has grown exponentially throughout the years. Statistics show that total e-commerce sales in the United States alone were $165.4 billion. In 2011, the United Kingdom spent a record-breaking £68 billion — a 16% increase from 2010. Consumers feel confident in their online purchases, but they often make incredibly stupid mistakes.
Here’s a glimpse of the top five mistakes consumers often make when using credit cards online.
- Clicking the “Pay Now” button multiple times.
Consumers often click on the “Pay Now” button multiple times when trying to check out. When a new page doesn’t load right away, they assume their request to process the transaction hasn’t, well, processed. Instead of waiting for a timeout or “404″ error page to load, they continue to click on the “Pay Now” button until the new page appears, resulting in multiple unintentional purchases.
- Ignoring the fine print.
Many consumers don’t bother reading the fine print, especially on websites that offer free trials. Think about it: If a website advertises a product or service as a “free trial,” why would they have to provide payment information? The fine-print details explain that they will be charged for continued services once the trial ends, and to cancel their services if they do not wish to be charged.
- Lack of communication among consumers who share credit cards.
When a consumer shares their credit card with another person, it’s vital to communicate new purchases to all who see the billing statement. We receive phone calls from cardholders who forget they’ve let their children use their cards, or employees who forget a co-worker has access to their credit card as well.
- Ignoring the billing descriptor.
A lot of merchants include their customer service telephone number right in their billing descriptor. However, many consumers overlook this and call their credit card issuing bank. While issuing banks are able to help resolve discrepancies, it’s always best for unsatisfied customers to contact the merchant first. When a cardholder contacts their issuing bank first, they initiate a chargeback, which costs both merchant and payment processor more money in the end.
- Not reviewing billing statements as they arrive.
When consumers receive their monthly credit card billing statement, they need to review it. This will allow the cardholder to catch any discrepancies. They also won’t wonder why they were charged $600 three months ago.
There’s is much to be said about cart abandonment .. and we have! We recently wrote about some interesting facts and figures here, and also in our 3dcart university, as well as posted an interesting infographic here . While there is much to be said, there are 3 facts that every merchant must know to understand cart abandonment.
FACT: Price is crucial.
When it comes to eCommerce design, every decision matters because aspect of your design impacts conversion…even the colors. Offline merchants have been using color tactics for centuries to lure customers in with advertisements or window displays so it makes sense that online merchants use color to influence the consumer too.
KISSmetrics published this interesting guide to the affect color have on eCommerce:
Returns unfortunately are apart of the online process, but a return-ees are still customers and the process should be seen as a marketing opportunity.
An easy amicable kind return process can turn a one-time returnee into a loyal fan who knows they will be taken care of at every turn, why wouldn’t they buy from you again?